Web Check: Let's test your website!

Questions and Answers about Website Testing

No matter how beautiful and successful your website looks, there is always room for improvement.

But perhaps you also became aware of my offer because of a very specific problem.

Is your website not generating enough inquiries and sales?

There can be many different reasons for commercial success or failure on the Internet, which must be analysed more closely.

• Are there enough potential customers from the right target group visiting your website?
• Do they stay there, and do they find relevant content?
• Is it easy to buy something from you or to get in touch?

Which success factors can we measure?

Time and money are very obvious and measurable values:

• How long does it take for my website to load?
• How long does it take for someone to buy something?
• Are my sales increasing or decreasing?
• What are my costs?

We can also measure

• visitor numbers,
• data volumes,
• the number of errors
• compliance with criteria such as accessibility.

Which problems can hinder your online success?

Long loading times and lack of accessibility are often overlooked problems. These can make potential sales and conversions just as difficult as poor discoverability in search engine results, difficult-to-understand or unbelievable content, technical errors, poor accessibility, and availability failures.

• lack of accessibility
• not optimized for search engines
• content difficult to understand
• claims that aren't credible
• technical errors
• slow loading speed
• long time to wait
• unreachable content

How can you advertise sustainably and credibly?

It could be so simple: Do good and talk about it! However, it is not only transparency obligations such as the upcoming Green Claims Directive, but also suspicious and demanding customers and the fear of "shit storms" that make many companies hesitate to advertise their sustainability progress ("green hushing"). Facts can help here! Test results can be verified, and external measurements can be linked so that your promises of digital sustainability appear verifiable and credible.

Which requirements apply to data protection, accessibility and environmental friendliness?

Further regulations will be added to the existing ones like the General Data Protection Regulation (GDPR), like the European Accessibility Act (EAA), mostly based on the existing Web Content Accessibility Guidelines (WCAG) defining minimum accessibility standards for websites. The planned Green Claims Directive is supposed to create clear and transparent standards for environmental statements about products and services. The existing German Act Against Unfair Competition (UWG) already prohibits misleading statements also regarding the environmental friendliness of a website.

Which tests can I do myself?

You can use free online services to test ecological features.

• Website Carbon Calculator
• EcoGrader
• Green Web Check

Minimum accessibility requirements are checked by

• axe
• WAVE

Google's PageSpeedInsights is probably the best-known general web test. It creates a comprehensive but often overly detailed performance report with recommendations for action, while WebPageTest is known for its level of technical detail, which it doesn't explain in generally understandable terms. WebPageTest is free of charge only to a certain extent.

• PageSpeed Insights
• WebPageTest