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Questions and Answers About Website Optimization

To optimise existing websites, we can take very different measures depending on the site, including tried and tested methods that almost always bring a profit. This includes cleaning up unnecessary data hogs and reducing file sizes while maintaining the same image quality. On this page, you can find out what we look for in web optimisation and what exactly we can do.

How do we know what to improve on your website?

With my experienced eye and modern diagnostic tools, I will spot opportunities for improvement on existing websites. Often, simple measures such as optimizing the storage of very large homepage images or removing unused components can significantly improve loading time and energy efficiency. Accessibility can also benefit from simple usability improvements like increased color contrast or adding missing labels.

What is technical debt, and how can we get rid of it?

Things often have to happen quickly in business: Start-ups want to grow and become visible with little effort. A simple website is perfectly adequate in the beginning, but not sustainable in the long term. Technical debt is a term for the known compromises we know we must rework later. When software becomes outdated, we talk about legacy code. Refactoring usually begins with examining and documenting the software and coding automatic tests to ensure its functionality. Important updates can then be made step by step, and new extensions can be added.

How do automated tests pay off?

Thanks to modern technology, many test steps can be repeated automatically. This allows us to compare screenshots before and after changes and ensure important basic functions, such as an online shop's cart and checkout process. Automated audits can detect defective links and obvious violations of accessibility requirements, among other things, and help us evaluate and prioritize repairs. Our initial investment in test creation will pay off in the long term by reducing error rates and simplifying later changes.

When is it worth optimizing a website?

No matter how beautiful and successful your website looks, there is always room for improvement. Sustainability also means maintainability: how durable and reusable is the software, and how easily can it be updated? Here, website operators can save on running costs in the long term.