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Questions and Answers About Website Optimization

To optimise existing websites, we can take very different measures depending on the site, including tried and tested methods that almost always bring a profit. This includes cleaning up unnecessary data hogs and reducing file sizes while maintaining the same image quality. On this page, you can find out what we look for in web optimisation and what exactly we can do.

How does website optimization pay off?

No matter how beautiful and successful your website looks, there is always room for improvement! Sustainability also implies maintainability: how easy is the software to look after, how durable is it, and can it be reused? Does everything even still work? Through targeted investments, website operators can save on ongoing costs in the long run. For instance, a subscription for marketing initiatives is of little use if the contact form on the promoted website no longer works.

A specific example: the funeral home Bestattungen Schwarz is a traditional Berlin-based family business. Together , we prioritized potential improvements. Larger text and accessible color contrast have since improved readability. Additional content pages with opening times, directions and location-specific information for Bestattungen Schwarz in Steglitz, Tempelhof and Friedenau provide direct entry points for local customers.

What is technical debt, and how can we get rid of it?

Things often have to happen quickly in business: Start-ups want to grow and become visible with little effort. A simple website is perfectly adequate in the beginning, but not sustainable in the long term. Technical debt is a term for the known compromises we know we must rework later. When software becomes outdated, we talk about legacy code. Refactoring usually begins with examining and documenting the software and coding automatic tests to ensure its functionality. Important updates can then be made step by step, and new extensions can be added.

How do automated tests pay off?

Thanks to modern technology, many test steps can be repeated automatically. This allows us to compare screenshots before and after changes and ensure important basic functions, such as an online shop's cart and checkout process. Automated audits can detect defective links and obvious violations of accessibility requirements, among other things, and help us evaluate and prioritize repairs. Our initial investment in test creation will pay off in the long term by reducing error rates and simplifying later changes.

When is it worth optimizing a website?

No matter how beautiful and successful your website looks, there is always room for improvement. Sustainability also means maintainability: how durable and reusable is the software, and how easily can it be updated? Here, website operators can save on running costs in the long term.