Accessible and Climate-Friendly Website Optimization

• How can we combine environmental protection, economic efficiency and social sustainability?
• What could be your long-term digital sustainability strategy?
• How can we make your website more energy-efficient?
• How can accessibility benefit your business?
• How can you promote green claims credibly?

A digital sustainability strategy includes ecological sustainability, privacy protection, inclusion, and accessibility. Economic (commercial) sustainability has often been seen in contradiction to ecological and social aspects, but especially in the context of sustainable digitalization, minimizing data and increasing efficiency and reusability create synergies that benefit everyone involved.

Synergy: Accessibility, CO₂ Reduction, and Search Engine Optimization

Energy efficiency, loading time, readability, and accessibility are aspects considered in analyses and audits. User-friendly, BFSG, and GDPR-compliant websites are often rewarded with better rankings in search results.

The European Accessibility Act (EAA) and the German Web Content Accessibility Act (BFSG) is based on the Web Content Accessibility Guidelines (WCAG), which many market leaders have successfully implemented. Specifications such as sufficient color contrast can be easily checked and corrected.

The so-called CO₂ footprint of a website is easy to estimate and understand. CO₂e is a pollution equivalent that can be compared to other websites' measurements. Free analyzer services issue digital certificates that can be integrated into their own websites as graphic banners or text links.

Green hosting stands for ecological server technology in data centers powered by renewable energy like wind and solar power as much as possible. Here, too, measurable successes can be proven to build trust.

Digital sustainability as a competitive advantage

Sustainability also means maintainability: how durable and reusable is the software, and how easily can it be updated? Synergy effects can benefit companies and the common good, for example, by using and sharing open-source software.

What sets sustainable (web) developers apart from others? Their awareness, willingness, and courage to think beyond the customer's requirements in terms of eco-friendliness, accessibility, data protection, and quality assurance.

Green claims: independent audits increase credibility

Independent audits can be used without creating additional costs for you as a customer. Certain transparency obligations affect entrepreneurs starting at a certain company size. Overall, it makes sense to pursue a business strategy that is sustainable in every respect and can rightly be advertised as such.

It could be so simple: Do good and talk about it! However, it is not only transparency obligations such as the upcoming Green Claims Directive, but also suspicious and demanding customers and the fear of "shit storms" that make many companies hesitate to advertise their sustainability progress ("green hushing"). Facts can help here! Test results can be verified, and external measurements can be linked so that your promises of digital sustainability appear verifiable and credible.

Individual consultation

Is environmental friendliness an important criterion for your website? Do you have further questions about sustainable web development? Schedule an appointment for a free and non-committal first consultation!