Accessible and Climate-Friendly Website Optimization
Websites should be user-friendly and legally compliant. Further regulations will be added to the existing ones like the General Data Protection Regulation (GDPR), like the European Accessibility Act (EAA), mostly based on the existing Web Content Accessibility Guidelines (WCAG) defining minimum accessibility standards for websites. Customers are paying more and more attention to the environmental friendliness of products and websites. The sustainable web developer Ingo Steinke from Berlin actively deals with these topics and optimizes websites accordingly.
How can we combine environmental protection, economic efficiency and social sustainability?
A digital sustainability strategy includes ecological sustainability, privacy protection, inclusion, and accessibility. Economic (commercial) sustainability has often been seen in contradiction to ecological and social aspects. However, especially in the context of sustainable digitalization, minimizing data and increasing efficiency and reusability create synergies that benefit everyone involved.
Synergy: Accessibility, CO2 Reduction, and Search Engine Optimization
Energy efficiency, loading time, readability, and accessibility are aspects considered in analyses and audits. User-friendly, BFSG, and GDPR-compliant websites are often rewarded with better rankings in search results.
The European Accessibility Act (EAA) and the German Web Content Accessibility Act (BFSG) is based on the Web Content Accessibility Guidelines (WCAG), which many market leaders have successfully implemented. Specifications such as sufficient color contrast can be easily checked and corrected.
The so-called CO2 footprint of a website is easy to estimate and understand. CO2e is a pollution equivalent that can be compared to other websites' measurements. Free analyzer services issue digital certificates that can be integrated into their own websites as graphic banners or text links.
Green hosting stands for ecological server technology in data centers powered by renewable energy like wind and solar power as much as possible. Here, too, measurable successes can be proven to build trust.
Digital Sustainability as a Competitive Advantage
Sustainability also means maintainability: how durable and reusable is the software, and how easily can it be updated? Synergy effects can benefit companies and the common good, for example, by using and sharing open-source software.
What sets sustainable (web) developers apart from others? Their awareness, willingness, and courage to think beyond the customer's requirements in terms of eco-friendliness, accessibility, data protection, and a responsible use of artificial intelligence.
Individual consultation
Is environmental friendliness an important criterion for your website? Do you have further questions about sustainable web development? Schedule an appointment for a free and non-committal first consultation!